Authentic Alignment: Web Design
Express your true self, online.
Brand Direction + Fully Built Squarespace Websites for Coaches, Therapists, and Healing Professionals.
YOU MAY BE HERE BECAUSE…
It’s time for your online presence to match your work.
You’re ready to launch.
You’ve done the training, shaped your offering, and you’re ready to start putting your work into the world. You need a brand and website that gives your new practice a home—and feels like you from the beginning.
Your work has evolved.
Your practice has evolved, but your website still reflects an earlier version of your work. You want your online presence to finally feel aligned with the practitioner you are today.
You need help bringing it to life.
Your work is nuanced and not always easy to explain. You need help turning your ideas, services, and approach into a clear story—and a brand that brings it to life.
First, we create the visual world.
Before we touch your website, we’ll define how your work should look and feel. I’ll create a cohesive visual identity that reflects who you are and the experience you want people to have when they encounter your work.
YOUR BRAND DIRECTION INCLUDES:
Logo + wordmark
Color palette
Typography
Creative + imagery direction
A brand board to bring it all together
Then, we bring it to life online.
I’ll turn that visual identity into a custom Squarespace website designed around your work. Together, we’ll determine the right structure and refine the language so that someone landing on your site can quickly understand who you are, what you offer, and how to work with you.
YOUR WEBSITE INCLUDES:
Up to 5 core pages
Custom Squarespace design + build
Desktop + mobile optimization
Light copy + messaging refinement
Forms + calls to action
Basic on-page SEO
Two rounds of revisions
Launch support
And no, your copy doesn’t need to be perfect before we start.
Bring me your positioning, services, bio, and ideas. I’ll help you shape and refine them for the site. If you need deeper positioning or copywriting support, we can add that too.
DECADES OF EXPERIENCE
I bring Authentic Alignment to the way you show up online.
Before starting my coaching practice, I spent more than 20 years in digital strategy, consulting, and client leadership. At Atlantic 57, the digital consultancy of The Atlantic, I helped organizations think strategically about how they showed up online. Later, at WordPress VIP, I led enterprise relationships and digital strategy for organizations including NASA, the U.S. Department of State, the Department of Veterans Affairs, NBC, and the White House.
That experience taught me how to take something complex and find the throughline—how to think about positioning, content, design, and the experience of the person on the other side of the screen as parts of the same whole.
Now, I get to bring that experience into a world I know from the inside. As a coach myself, I understand how hard it can be to translate work that is deeply personal, nuanced, and constantly evolving into a few pages on a website.
The goal is authentic alignment: a website that looks, sounds, and feels like the work you’re actually here to do—so the way you show up online is in alignment with who you are, what you offer, and where you’re going.
How we’ll work together
Tell me about your work.
We start with you—your work, your people, your vision, and where you want to go.
Complete a comprehensive intake form that takes me inside your work, your audience, your offers, your vision, and what you're drawn to visually.
A thoughtful review of everything you share—and my initial strategic and creative interpretation of how it can come together as a brand.
Find the direction.
We turn what I've learned about you into a visual world we can react to together.
Join me for a 60-minute creative direction session and share what resonates, what doesn't, and what feels most like you.
An initial creative direction—including your visual concept, color palette, typography, imagery, and logo or wordmark direction.
Bring it into alignment.
We refine the pieces until the brand feels cohesive, intentional, and unmistakably yours.
Review the refined direction and join me for our second 60-minute design + strategy session to make final decisions.
A refined visual identity, plus a clear plan for how it translates to your website—its structure, story, messaging, and overall experience.
I build the thing.
With the direction set, I take everything we've created and turn it into your digital home.
Give me the space to take everything we've aligned on and bring it to life.
A custom Squarespace website with up to five core pages, mobile optimization, light copy refinement, calls to action, forms, and foundational SEO.
Refine + launch.
We step back, look at the experience as a whole, and make the final refinements.
Review the site as a whole and provide clear, consolidated feedback during our revision rounds.
Up to two rounds of revisions, final polish, and launch support—so what goes live feels considered, cohesive, and authentically aligned with you and your work.
Portfolio of Work
A selection of brands and digital experiences I’ve helped shape—from the first idea and visual identity to the words, strategy, and finished website.
Client
Anew TMS
Santa Fe, New Mexico
Year
September 2026
Year
October 2024
Client
Tugce is Magic
INVESTMENTBrand + Squarespace Website
A complete digital home for the work you’re here to do.
We’ll take what’s already there—your work, your ideas, your voice, your vision—and turn it into a cohesive visual identity and website that feels distinctly yours.
Together, we’ll create your brand direction, including your logo, colors, typography, and overall visual world.
Then I’ll translate it into a custom Squarespace website, refining your messaging along the way so that the experience feels clear, intentional, and aligned from the first click.
Best for coaches, therapists, psychologists, and healing professionals who are launching something new, have outgrown their current website, or need help bringing the pieces together.
Brand identity + custom Squarespace website | Two 60-minute design + strategy sessions | Up to 5 pages + Blog Ideas
2 rounds of revisions | Launch support
Investment $4000
Limited Time Offer $2000*
*Squarespace subscription, domain, paid fonts, stock photography, and other third-party costs are not included.